It looks like the Germans are going to war once again, and here at Audi Fairfield, we are gritting our teeth and digging deep trenches in preparation for the upcoming battle.
Of course we are talking about the release of the new Audi A3 which is being hailed by many as the best answer to entry-level luxury and performance to date. The debut and release of this model will take place roughly at the same time as Mercedes is releasing its new CLA-Class which is designed to take on the same market demographics.
Today's young people are not content with used luxury and performance vehicles and want to own a piece of exclusive brands like Audi without paying top dollar. Thanks to some impressive feats of engineering from Audi the A3 has been built to deliver the look, power, and feel of a new Audi vehicle, but with a starting price of just $29,900.
The Mercedes CLA will come in at a similar price and a similar drivetrain so these two vehicles will really have to duke it out for top dog in the entry-level luxury segment.
When questioned about which company will win this fight, Audi of America President, Scott Keogh, commented, "We have a screen that's as thin as an iPhone, fully retractable coming out of the dash, made of magnesium - a stunning piece of engineering. What they put on? You can debate it, but it's basically just a rubber piece screwed on a screen, and the screen's just sitting on the dash…"1
Those are some big words, but we feel that if any automaker can back them up, it's Audi. You can learn more about the upcoming A3 sedan by visiting our showroom located at 435 Commerce Drive Fairfield, CT and speaking with our knowledgeable staff. We are always willing to take you on a test drive in any of the new or used cars we have in stock and of course answer any questions you may have.
Source: 1http://business.time.com/2013/10/28/audi-and-mercedes-are-playing-chicken-over-affordable-luxury-cars/#ixzz2j2ARESRk
